Personal Branding
Illustrator / Photoshop / Figma
Conception
This project focuses on building a coherent personal identity through typography, color systems, and modular assets. Every element was designed to work independently and as part of a system.
Fonts & Identity
Typography was chosen to balance elegance and readability, reinforcing brand clarity across mediums. The type system scales from business cards to large-format posters without losing character.
Color System
The palette was built around two accent colors on a dark base — violet for structure, rose for punctuation. Each color has a functional role: no decorative choices, only intentional ones.
Takeaways
Building a personal brand as a system rather than a logo taught me to think in rules instead of exceptions. The constraints became the identity itself — consistent, scalable, and instantly recognizable.